Challenge:
Provide Behr and Home Depot associates with an easy-to-use ad
planner for The Home DepotŐs national and regional catalog advertising.
Included detailed product information, merchandising direction,
and flexibility in pricing.
Result:
A first-of-its-kind interactive CD-Rom created for both Macintosh
and PC operating systems. Using a template design system with
a user-freindly menu-driven feature product selections are previewed,
dowloaded, and printed from a library of over 600 high-resolution
digital images and include custom copy and pricing.