Challenge:
Create new brand for International irrigation company to increase
product sales in the USA retail home center market, and reduce
current packaging cost.
Result:
Hickman Group created the new brand name, logo, packaging, catalogs
and trade show booth graphics to introduce the Irrigatorª line
at the National Hardware Show in Chicago. Produced in 3 languages,
the packaging uses color-coding and icon graphics to communicate
product features.
Same-store sales increased 230% in the first quarter of business
with the new branding and point-of-purchase. Common card and
box sizes were used, and blisters were eliminated from cards
to dramatically reduce the overall packaging cost.
Irrigator Sprinlkers and Irrigation Systems